Bill Benoit, Ph.D.

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Bill Benoit, Ph.D.

Specialization: Political Communication; Image Repair
Schoonover Center 401


Bill developed Image Repair Theory (originally called “Image Restoration”) to help understand what people, groups, and organizations can say when accused or suspected of wrong-doing. He also developed the Functional Theory of Political Campaign Discourse to understand election messages. He continues to research in both areas.

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Benoit pers messagesBenoit SeeingSpots benoit_camp96 Benoit_Primary Benoit Political Debates     Benoit Political TV Spots   Benoit Books 2016

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