Bill Benoit, Ph.D.

Benoit Picture

Bill Benoit, Ph.D.

Professor
Specialization: Political Communication; Image Repair
Schoonover Center 401
740-597-3328
benoitw@ohio.edu

Bio

Bill developed Image Repair Theory (originally called “Image Restoration”) to help understand what people, groups, and organizations can say when accused or suspected of wrong-doing. He also developed the Functional Theory of Political Campaign Discourse to understand election messages. He continues to research in both areas.

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